Marketing plan for a valet parking service on the University campus

Marketing Plan Assignment-outline: You will prepare a marketing plan outline for a valet parking service on the University campus. Please follow the guideline below for the Outline.

Marketing Plan Outline

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I.                   INTRODUCTION

A.                Name of company's product or service

                                                              i.      (Generic and Brand)

B.                 Identify and detailed description of target market(s)

C.                 Time period covered by this plan (12 months)

D.                Tag Line?

II.                SITUATION ANALYSIS

A.                Market description

1.      Users

2.      Buyers

3.      Competition

4.      Market share

5.      Distribution structure

6.      Environmental factors

III.             SUMMARY OF KEY OPPORTUNITIES/CHALLENGES(SWOT)

IV.             OBJECTIVES OF THE MARKETING PLAN

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V.                STRATEGY

A.                Strategy statement (WHAT?)

B.                 Product positioning

VI.             TACTICAL PLANS (HOW?)-Promotional Mix to market the product/service

A.                Tactic #1  (promotional mix)

1.      Objectives

2.      Details

B.                 Tactic #2  (e.g., print ad, direct mail/internet email)

VII.                 SAMPLE AD/BROCHURE/INTERNET SPLASH PAGE, etc….

VIII.     SCHEDULE OF ACTIVITIES (Calendar by quarters)

VIX.      CONCLUSION

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