Marketing plan for a valet parking service on the University campus

Marketing Plan Assignment-outline: You will prepare a marketing plan outline for a valet parking service on the University campus. Please follow the guideline below for the Outline.

Marketing Plan Outline

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I.                   INTRODUCTION

A.                Name of company's product or service

                                                              i.      (Generic and Brand)

B.                 Identify and detailed description of target market(s)

C.                 Time period covered by this plan (12 months)

D.                Tag Line?

II.                SITUATION ANALYSIS

A.                Market description

1.      Users

2.      Buyers

3.      Competition

4.      Market share

5.      Distribution structure

6.      Environmental factors

III.             SUMMARY OF KEY OPPORTUNITIES/CHALLENGES(SWOT)

IV.             OBJECTIVES OF THE MARKETING PLAN

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V.                STRATEGY

A.                Strategy statement (WHAT?)

B.                 Product positioning

VI.             TACTICAL PLANS (HOW?)-Promotional Mix to market the product/service

A.                Tactic #1  (promotional mix)

1.      Objectives

2.      Details

B.                 Tactic #2  (e.g., print ad, direct mail/internet email)

VII.                 SAMPLE AD/BROCHURE/INTERNET SPLASH PAGE, etc….

VIII.     SCHEDULE OF ACTIVITIES (Calendar by quarters)

VIX.      CONCLUSION

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HSA 505: HEALTH SERVICES STRATEGIC MARKETING

Case Study 1: Revitalizing a Brand

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I have included the required reading that you will need to answer and formulate paper.
Due Week 4 and worth 200 points


Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.


Write a four to six (4-6) page paper in which you:

1.Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3.Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4.Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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