The first step in creating a business plan is to outline
your concept, begin to define the
scope of your business, and to visit each of the principal
parts of your prospective plan:
(Explanation on each part will be in Moyes feasibility files
in module document (Blackboard)
**** Around 300 words for each part
so 600 in total*****
https://learning.westminster.ac.uk/bbcswebdav/pid-613112-dt-content-rid-1921471_1/courses/BMKT615.1.2013/moyes.feasibility.pdf
1. Company Overview (ANITA)
2. Product/Service Description (ANITA)
3. Industry and Marketplace Analysis (MO)
4. Marketing Strategy (MO)
5. Distribution and Sales Strategy (VIGAN)
6. Operations Plan (SAAD)
7. Development Plan (SAAD)
8. Financial Estimates (VIGAN)
9. Write a one to two page Concept Summary (TOGETHER)
The attached worksheets will help to guide you through this
initial look at your business.
In this initial stage, understand that you will have very
little of the information needed to
build a solid business plan. Nonetheless, use your best
judgement to answer all of the
questions and complete all of the worksheets. In subsequent
steps, you will be
investigating and developing these issues in depth.
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