Marketing question

Answer each portion with at least a paragraph response at graduate level standards.

A company’s marketing strategy can be customer-oriented (i.e., strategy designed by examining primarily customer needs) or competitor-oriented (i.e., strategy based on competitors’ actions). In reality, companies do both. For the following scenarios, identify which strategies to emphasize and why.

A market leader in pharmaceuticals
A market follower in a mature market
A market nicher (i.e., company focused on a small segment) in interior decoration of luxury homes
A a market challenger in a mature market with low margins and significant economies of scale effect

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Business Plan

The first step in creating a business plan is to outline your concept, begin to define the

scope of your business, and to visit each of the principal parts of your prospective plan:

 (Explanation on each part will be in Moyes feasibility files in module document (Blackboard)

**** Around 300 words for each part so 600 in total*****

https://learning.westminster.ac.uk/bbcswebdav/pid-613112-dt-content-rid-1921471_1/courses/BMKT615.1.2013/moyes.feasibility.pdf

1. Company Overview (ANITA)

2. Product/Service Description (ANITA)

3. Industry and Marketplace Analysis  (MO)

4. Marketing Strategy (MO)

5. Distribution and Sales Strategy (VIGAN)

6. Operations Plan (SAAD)

7. Development Plan (SAAD)

8. Financial Estimates (VIGAN)

9. Write a one to two page Concept Summary (TOGETHER)

The attached worksheets will help to guide you through this initial look at your business.

In this initial stage, understand that you will have very little of the information needed to

build a solid business plan. Nonetheless, use your best judgement to answer all of the

questions and complete all of the worksheets. In subsequent steps, you will be

investigating and developing these issues in depth.

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