Marketing Mix

ASSIGNMENT
Marketing Mix
Overview
Review Matthew Shank’s Sports Marketing: A Strategic Perspective Ch. 1, pgs. 27-28 (Sports Marketing Mix). Read the attached article and draft a two page, double spaced paper addressing each element of the marketing mix (product, pricing, promotion, and placement). The paper should contain a paragraph on each element. Within each paragraph, define the marketing mix element, describe how Nike has addressed it, and provide a thoughtful analysis on how you would have adhered to or deviated from Nike’s strategy.
Grading Criteria
The paper is worth a total of 100 pts. Papers will be graded on the students’ knowledge of the marketing mix, application to the contents of the article, and analysis of the same.

CLICK HERE for your customized paper written and researched by a pro-writer!