Assignment: Powerpoint
presentation (Must be done in Microsoft Powerpoint)
Format: Produce a presentation. The presentation must be
written in a professional manner and correctly referenced. The presentation
must be designed for 20 slides
(Maximum). You should use tables and
diagrams to support your presentation and to illustrate your text.
Read the following introduction on Sony Ericsson.
Sony Ericsson is one of the world�s leading providers for
mobiles multimedia devices including phones accessories and PC cards.
Established in 2001 as a 50:50 joint venture of Japanese company Sony, a
leading consumer electronics supplier, and a Swedish company Ericsson,
market-leader in network infrastructure and telecoms, Sony Ericsson is a global
company having their global management based in London and R&D in Sweden,
uk, France, Netherlands, India, Japan, china and the US.
Sony Ericsson has a key presence in both development and
developing markets and is the world�s fourth-largest maker of handsets.
Employing over 7,500 employees over 40 countries, the management team is led by
President Hideki Komiyama, a former senior executive of Sony Europe and
executive vice president of Ericsson Brazil (Sonyericsson.com).
The main competitors of Sony Ericsson are Motorola, Inc.
Nokia and Samsung. This is an industry depending on purchases, telephone and
cable companies, data communication providers and broadcasters. Sony Ericsson
sales in Q3 2008 is �2,808m and this is a 10% decline from Q3 2007 results
which was �3,108m. Their gross profit has dropped by 35% from 2007 to 2008 (Sony
press release 17/10/2008).
The above is Sony Ericsson�s position in year 2008. Carry out
an extensive research and analysis on Sony Ericsson and produce a presentation
on below points.
Explain the context of Business Strategy. Using Sony Ericsson�s
as an example explain, what missions, visions, objectives, goals and core
competencies of an organisation (LO 1.1)
Identify and explain Sony Ericsson stake holders and explain
the importance of stake holder analysis (LO
2.3)
Conduct an environmental and organisational audit on Sony Ericsson.
As a minimum requirement you must carry out a PESTLE analysis, Porter 5 Force
analysis and an internal audit. (LO 2.1,
2.2)
Review the issues involved in strategic planning and explain
the different planning techniques available (LO 1.2, 1.3)
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