Tuesday 21 January 2014

Event and Fashion Show Production

You work for a small, trend-forward, accessories company based in Los Angeles (LA). Your company wants to capitalize on the recent celebrity baby boom and has introduced a new leather diaper bag.

Each bag is made of distressed leather and costs upward of $750. They are classic in shape and design and come in black or chocolate brown. They will be carried exclusively at Kitson, an LA boutique.You have been elected to facilitate a show that will highlight the new bag and gain attention from the press. You will serve as the fashion show producer and the stylist.

Select an appropriate theme for your show. It should fit your target audience, be media worthy, and relate to celebrity culture. Explain how your theme will touch on each of your above objectives.In addition, use the Internet and research venues in the LA area. Choose an existing venue for the show. The venue should fit the theme and also be located in LA. Discuss how the venue supports your theme.

Remember that because you are a company that sells accessories, you will have to partner with another retailer that provides clothing. Select a retailer for this partnership and justify your choice by detailing how the partnership will help you meet your objectives.

CLICK HERE to get this paper

For this paper: Submit your word document, e-mail message using Microsoft Word to the event staff, partners, and sponsors, discussing your choice and explanation of:
· Theme and Venue and Partner
Post the e-mail with subject line to the Discussion Area by Wednesday, January 22, 2014. By the end of the week, review the e-mails submitted by at least two of your peers and comment on their choice of:
• Theme and Venue and Partner

Critically evaluate whether or not their choice will help meet the objective of the show.
Requirements and Grading Criteria
Submitted a Microsoft Word document containing a 2–3 paragraph e-mail. MLA format
Selected appropriate theme of fashion show.
Explained how the theme is appropriate for the target audience, media worthy, and relates to celebrity culture.
Correctly chose a venue for the show in LA.
Discussed how the venue supports the theme.

Selected a retailer for partnership and justified the choice by detailing how the partnership will help meet the objectives.

PLEASE make sure that none of the requirements in Grading Criteria chart is missing. Missing / omitting any of the requirements means “f” for this paper

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