Showing posts with label Product. Show all posts
Showing posts with label Product. Show all posts

Monday, 10 February 2014

Process Design Matrix

If you would like to work on the below.

Write an executive summary identifying appropriate design approaches for a selected product and service.
Pick one service with which you are familiar. Complete three to five line items such as production line, self-service, or personal attention approach, on the Process Design Matrix.
Pick one product with which you are familiar. Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix.
Required Elements:
No more than 700 words
Consistent with APA format
Submit Matrix with the Executive Summary

Thursday, 6 February 2014

Marketing Mix

ASSIGNMENT
Marketing Mix
Overview
Review Matthew Shank’s Sports Marketing: A Strategic Perspective Ch. 1, pgs. 27-28 (Sports Marketing Mix). Read the attached article and draft a two page, double spaced paper addressing each element of the marketing mix (product, pricing, promotion, and placement). The paper should contain a paragraph on each element. Within each paragraph, define the marketing mix element, describe how Nike has addressed it, and provide a thoughtful analysis on how you would have adhered to or deviated from Nike’s strategy.
Grading Criteria
The paper is worth a total of 100 pts. Papers will be graded on the students’ knowledge of the marketing mix, application to the contents of the article, and analysis of the same.