Case Study 3: Missed Opportunities

Case Study 3: Missed Opportunities

Due Week 9 and worth 200 points

Read the case study titled “Missed Opportunities”, located in the online course shell.

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Write a four to six (4-6) page paper in which you:

1.Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2.Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3.Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4.Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
5.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

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****Include subtitles for each section in bold-type face***** As such:
Introduction, Pros and Cons, Competitive Marketing Strategies, Marketing Communication Strategy, Value of Market Research Tools, Conclusion****

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Please call or email with any questions, thanks!

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Implementation plan for your organization

Resource: Implementation Plan Template

Create an implementation plan for your organization, one of the Virtual Organizations, or a project from the websites such as challenge.gov or a state RFP site.

Include the following:

⦁ Business strategies for implementation
⦁ Both technology- and human-based safeguards used for information systems
⦁ Information comparing security requirements of out-sourcing and in-sourcing
⦁ Comparison of technical, user, and system training documentation
⦁ Timelines and the need for their accuracy
⦁ Reference page

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Implementation Plan Template
Use the following template to create your implementation plan in Week Four.

Project Name or Identification: 

Project Stakeholders
· Names
· Titles or roles
· Contact information 

Project Description 

· Background
· Description of the challenge or opportunity
· Overview of the desired impact

Measurable Organizational Value (MOV)

· Project’s overall goal and measure of success

· What elements of the project provide value to the organization?

· ROI (return on investment) and cost versus benefit

· Statement or table format 

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Project Scope

· What will be included in the scope of this project?

· What will be considered outside the scope of this project?

· What are the project’s main deliverables?

· Provide a statement and description.

Project Schedule Summary

· Project start date

· Project end date

· Timeline of project phases and milestones

· Project reviews and review dates

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Project Budget Summary

· Total project budget

· Budget broken down by phase

Quality Issues

· Specific quality requirements

Resources Required

· People

· Technology

· Facilities

· Other

· Resources to be provided

o Resource

o Name of resource provider

o Date to be provided


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Assumptions and Risks

· Assumptions used to develop estimates

· Key risks, probability of occurrence, and impact

· Organizational or time constraints

· Risks of not doing this project

· Assess dependencies on other projects or areas within or outside the organization

· Assessment project’s impact on the organization

· Outstanding issues

· Formulation of key project risk mitigation strategies

Project Administration

· Communications plan

· Scope management plan

o The change control process

· Quality management plan

o Testing procedures related to the implementation

· Change management plan

· Human resources plan 

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Implementation and Continued Maintenance and Project Closure Plan

· What data or existing format will need to be changed?

· What production systems will be handled?

· What downtime will be needed?

· How will the integration be communicated?

· How will the new system be deployed (pilot, phased, parallel, plunge, and so on)?

· Support and maintenance

o Technical, user, and system training documentation

o System support roles and functions

· Project closure

Acceptance and Approval

· Names, signatures, and dates for approval

· The implementation plan approval processes associated with sponsors and stakeholders 

References

Terminology or Glossary

Appendices (as necessary)

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CSR Media Campaign

Develop an advertising/public service/media campaign for the CSR initiatives for the company you selected for the Final Project.

In this assignment, you are to address the following, utilizing the headings below in the body of the paper. You must cite all facts from research. At least two outside resources must be used. Suggested assignment length (not including cover page and reference page): 4–6 pages.

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Introduction
Provide a synopsis of the company and the CSR initiatives upon which you intend to focus during this media campaign.

Objectives
Describe the objective of the ads. What is the message that you are trying to convey?

Media and Audience
Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.

Implementation
Describe the strategies for implementing the campaign.

Conclusion
Summarize the importance of communicating CSR initiatives to stakeholders.

References

Include a separate page of APA formatted references. Cite at least two resources. There should be no items listed in the references that were not included in the body of the paper as in-text citations.

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De Beers Diamond Company

Assignment 1: Social Performance of Organizations According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. 

Use the Internet to research one (1) of the following organizations: De Beers Diamond Company Write a eight (8) page paper in which you: 

1. Specify the nature, structure, types of products or service of your chosen organization, and two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale. 

2. Examine three (3) salient stakeholders of the chosen organization based on their key roles and relationships with the company.

3. Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for the response.

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4. Specify one (1) controversial corporate social responsibility concern associated with your selected organization.

 

5. Assuming you are the leader of the most influential stakeholder group, outline a plan to form a stakeholder coalition to force the organization to address your chosen controversial issue. The plan should include the key steps that you would take to identify members for your coalition group, the major reasons why you believe that the particular target group can help you to accomplish your goal, and the method you would utilize to foster collaboration among the various groups you target. 

6. Assume the role as the leader of the most influential stakeholder group, and indicate three (3) potential challenges that you may face in encouraging stakeholders to form a coalition to help you achieve your goals. Suggest the significant steps that you would take in order to overcome these challenges that you have identified. Justify the response. 

7. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

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