Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Friday, 14 February 2014

Human Resources

An accounting firm has just contacted your consulting business for assistance. They want to hire someone to do accounting and payroll. The bookstore is downstairs, while the office is upstairs in an older building. The essential functions of the job include operating a computer, maintaining a ledger, providing the owner with financial statements, completing tax returns, paying bills and employees, and balancing the bank statements. The desk for this is at the top of a flight of 24 steps. There is no elevator and the building is too old to be ADA compliant. The firm is struggling financially, but hopes to increase sales as a new coffee shop just opened next door. The most qualified applicant to their advertisement has just come into the bookstore in a wheelchair.

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Choose a delivery style of delivering your recommendations to the accounting firm. Be sure to discuss whether this candidate is capable of performing the essential functions of this job from a wheelchair. Analyze and critically discuss the issue of reasonable accommodation. What does the law say? Could the employer make a reasonable accommodation here to hire the best candidate for this job? How could they do that considering their tight finances?
Find a court case on ADA that has reached a verdict, how did the court case interpret the law as written?


Site References in APA format

Wednesday, 12 February 2014

CSR Media Campaign

Develop an advertising/public service/media campaign for the CSR initiatives for the company you selected for the Final Project.

In this assignment, you are to address the following, utilizing the headings below in the body of the paper. You must cite all facts from research. At least two outside resources must be used. Suggested assignment length (not including cover page and reference page): 4–6 pages.


Introduction
Provide a synopsis of the company and the CSR initiatives upon which you intend to focus during this media campaign.

Objectives
Describe the objective of the ads. What is the message that you are trying to convey?

Media and Audience
Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.

Implementation
Describe the strategies for implementing the campaign.

Conclusion
Summarize the importance of communicating CSR initiatives to stakeholders.

References

Include a separate page of APA formatted references. Cite at least two resources. There should be no items listed in the references that were not included in the body of the paper as in-text citations.