Gatorade as a consumer product

Examine the challenges Gatorade faces, especially in regards to consumer ability to shop around and obtain information on the product from multiple sources. Write about way that Gatorade has overcome challenges from competitors (such as vitamin water and poweraid) and ways in which they have improved their brand marketing (such as using professional athletes). Also write about internet sources one can use to compare gatorade to other products and what type of discounts are offered from websites such as kaboodle, pricegrabber, etc.

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